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Why PPC is Critical for your Business

Blog / Why PPC is Critical for your Business

The internet has transformed how we live, work and play. And as we move towards a digital world, it’s no surprise that online advertising has risen to prominence as one of the most popular ways to promote your company and make money.

PPC stands for “Pay Per Click” and refers to any form of online advertising that charges you when someone clicks on your ad. This can include things like Google AdWords or Facebook Ads (both of which are PPC) but also includes other types of ads like retargeting (which is often used for e-commerce businesses).

You may wonder, does pay per click help SEO? Well, the answer is yes and no. PPC can help improve your SEO ranking if you use it correctly, but it can also hurt your ranking if you don’t use it correctly

Here are the reasons why PPC is critical for your business:

PPC helps you get found.

When people are searching for something, they are often looking for a solution to a problem. PPC is your chance to get in front of potential customers at the very moment that they're searching for whatever it is you sell.

In fact, one study found that 85% of online shoppers use search engines to find products and services - and over half of them will click ads when they see them listed in their results! That's why PPC is critical: It gets your business in front of people who are looking for exactly what you offer.

PPC gives you flexibility.

PPC allows you to be flexible in how you advertise. You can easily change your ads to suit the season or your sales. If you see that one of your products is selling well, but not the others, it's simple enough to switch up an ad. This can be done on the fly—and it will save money too!

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PPC allows you to test your business ideas.

Google pay per click SEO allows you to test your business ideas before investing in them. It helps you find out if the market responds to your products and services.

In other words, PPC helps you find out whether or not there is a demand for what you're offering.

One of the ways that PPC can help you test business ideas or marketing campaigns is to test keywords and landing pages by bidding on them and seeing how many people click through from the ad they see to your landing page.

You can also see how many people visit both pages after they come from an organic search result Google. This will give you an idea of what kind of traffic each keyword brings in terms of quality vs quantity. Testing different copywriting styles, headlines, calls-to-action etc. will allow us as marketers better understand what type of content resonates with our target audience so that we know where our efforts should be focused when developing future content pieces.

PPC is the most cost-effective advertising investment.

PPC is the most cost-effective form of advertising. The same budget, when spent on PPC, will generally get you better results than other forms of advertising. That’s because clicks are cheaper than impressions with PPC and they can be automated.

You don't have to pay to reach every person who sees your ad — just the ones who are interested in what you have to offer. This means that if someone clicks on your ads twice and doesn't convert, then it's not a concern because those clicks didn't cost anything!

pay per click seo

PPC can boost your SEO efforts.

PPC can drive traffic to your website and help you rank for specific keywords, which can boost pay per click SEO efforts.

A lot of people who are new to SEO think that all they have to do is write good content and then their website will start ranking well in search engines. While this is true for some websites, it’s not the case for most sites. If you want a higher ranking on search engines like Google, then you need to invest time into building links from other websites or social media profiles.

You also need to be able to demonstrate authority about the subject matter at hand with lots of backlinks and strong content pieces (like blog posts). Pay per click ads can help with both these areas because they allow you to get more exposure on search engine result pages (SERPs) by targeting specific keywords that are relevant to your business industry or niche market segment.

SEO pay per click advertising allows companies with limited budgets an opportunity to compete against larger brands/businesses that have deep pockets but don’t currently use PPC marketing effectively enough.

PPC is a measurable marketing tool.

PPC advertising is a measurable marketing tool. You can see exactly what your return on investment (ROI) is, which makes it much easier to justify in this age of limited resources.

PPC helps you track:

  • How many people click on your ads
  • How much you are spending
  • How many conversions you are getting? For example, if I am selling dog food and someone buys my product from me, then that's a conversion. If they just make an inquiry about my product but they don't buy anything yet, that's not considered a conversion because we don't know yet whether they will convert into sales or not later on down the line. This can also be used for non-eCommerce businesses too!

For example: Let's say there was an event last weekend and our team sent out emails with pictures of previous events - if people clicked throughout emails and visited our website then that would count as a conversion because it showed interest in our event so now we know how many people actually came into contact with us during our campaign!


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The benefits of pay-per-click far outweigh any negatives.

Pay per click (PPC) advertising is the most cost-effective method of online marketing. The cost per click is a fraction of what you would pay if you bought an ad on television or in print. You can also set daily, monthly and yearly budgets, so you won't spend more than you want to. You will know exactly how much money each campaign is costing and where it's going, which makes PPC a very measurable form of marketing.

Another benefit of PPC is that ads are instant—they appear on search engine results pages almost as soon as they're submitted and approved by the relevant search engines (Google AdWords, Bing Ads and Yahoo). This means people who are searching for your product or service can see your ad within seconds after typing their query into a search engine box!

We’ve shown you just a few of the many benefits of running PPC ads. The bottom line is that you need to run PPC ads if you want to be successful in today’s marketplace. If you don’t have an existing PPC strategy in place, we urge you to get started right away!

What better way to curate tactics than by getting top services from a reputable PPC agency like PPC Agency London?

PPC Agency London is the best PPC marketing company in the world because we offer a wide range of services that can help any business succeed. We have a team of experts who are always up-to-date on the latest trends and techniques, so you can be sure that your campaigns are effective and efficient.

So, call us today to learn more about what we can do for you!

Jason Ferry
Author: Jason Ferry
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