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How to Pick the Right PPC Agency

Blog / How to Pick the Right PPC Agency

You're looking for an experienced PPC agency. You've heard good things about them, but you want to be sure they're the right fit for your business. In this guide, we'll walk you through the process of finding and selecting the best agency so that you can get started on a winning PPC campaign!

Set goals and objectives.

When you're hiring a PPC agency, it's important to know what your goals are. You should have some concrete objectives in mind before you start looking for help.

  • What do you want to achieve? Are there certain metrics that matter most to your business? How much can you afford to spend on advertising? What do you hope the impact of this investment will be on your business? These are all questions worth asking yourself as soon as possible so that when it comes time to hire an agency, they can know exactly what they're working toward and how best to help achieve those objectives.
  • Don't worry about other people's expectations either! If someone tells you that they need something by next week without setting any guidelines or limits on their own time frame—don't take it personally or feel like they're holding up a standard that doesn't apply anywhere else except their company. It could just be that other priorities were set first because there was no clear vision of what needed attention at any given moment. This happens all too often: companies don't prioritize their advertising because they don't know how important it really is until after some bad news comes along (like losing out on a big client).
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Evaluate experience and capabilities.

  • Ask for a list of clients. Are they from all over the country, or just in your area?
  • Ask for a list of successful campaigns. What have been their most successful campaigns and what did they do differently than other companies?
  • Ask for a list of failed campaigns. What mistakes have they made that you can learn from, and what did they do to recover from them?
  • Ask for references or case studies. This will give you better insight into how the agency works with your specific business model compared to others in the same industry that might be more similar at first glance but actually differ quite a bit once you dig into it further (e.g., one company may target only large enterprises while another targets small businesses).

Define the scope of work.

It's important to clearly define the project's scope of work. This will help you and your agency stay on track, ensure that you're getting the best results for your budget, and determine when it's time to end the relationship.

It can feel awkward discussing money at first, but it's essential to have a frank discussion about project costs before signing any contracts—and especially before signing that dotted line! You'll want to talk about:

  • The objectives of the project (what problem are we trying to solve?)
  • The goals of the project (how do we envision this being done?)
  • The required pay per click search engine software
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Ensure account security.

  • Ensure account security. It’s hard to do your job if you don’t have a secure place to do it. A good agency should have policies in place to protect your data, including:
  • Privacy policy
  • Security policy
  • Data retention policy
  • Ensure security training. If an agency is going to be handling sensitive data, they should train their employees on how to properly handle and protect it. Make sure the person responsible for managing your account has gone through all necessary training on the best pay per click search engines before working on your campaigns!

Request a proposal.

You're ready to go. You've selected the right PPC agency and now it's time to put them to work. But before you start, there are a few things you should know:

  • Check references. Make sure the agency has experience working with businesses like yours and that they have the ability to offer expert guidance on your account.
  • Check the agency's history. Does their resume include a proven track record of successful campaigns? Have they worked with similar brands as yours? Did their past clients refer other clients or did they come from word of mouth alone? Answering these questions will help you determine if this is an agency with whom you want to partner up for your campaign needs.
  • Make sure all aspects are covered—and then some! Don't leave anything out; question everything! Ask about every aspect of their services so there aren't any surprises once they're up and running on your side (or downtime). Ask about pricing policy (monthly retainer fees vs per project), payment terms (how soon after payment is made do we expect delivery?), customer service policies (if something goes wrong, how long does it take us to get back in touch with someone), turnaround times etc…
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You must interview them fully first to ensure they're the right solution for you!

The first step in picking a PPC agency is to clearly define your goals. You need to know what you want, what you need and what you want to achieve. The second step is figuring out if the agency can help you achieve those goals through efficient pay per click PPC search engine tactics.

If they’re not able to meet those needs, then it’s time for them to go! Finally, negotiate a price that fits within your budget and make sure it aligns with their pricing model (hourly or monthly).

Hopefully, this guide has given you a better understanding of how to choose the right PPC agency that has plenty of pay per click search engine advertising strategies for businesses. We know that it can be confusing and time-consuming, but don’t worry! With these tips in mind, you should be able to find one that fits your needs perfectly.

There are many reasons businesses should choose PPC Agency London as their go-to agency for all things PPC. We have a proven track record of successful campaigns, we work with similar brands as yours, and we offer expert guidance on your account.

Additionally, we have a strong privacy policy and data retention policy in place to protect your information.

So contact us today to get started on your next PPC campaign!

Jason Ferry
Author: Jason Ferry
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