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How To Choose The Right PPC Consultant

Blog / How To Choose The Right PPC Consultant

If you’re looking for a pay per click consultant, there are many things to consider. How much will it cost? What can they do for me? How long will it take? Will I need to learn something new about my business? And most importantly: am I comfortable working with this person/company on such an important part of my marketing strategy?

In this post, we’ll cover all these questions and more so that you can make the right decision.

Set Goals

  • Define your goals before you start: It’s important to be clear about what you want from your PPC campaign. Why are you doing this? What do you hope to achieve? How do your goals differ from those of other businesses in the same sector?
  • Be ambitious, but stay realistic: You may have several different objectives for a PPC consultant. Do they include increasing sales, driving traffic to your website or building brand awareness or all three? Your Google pay per click consultant will be able to recommend strategies that will help with each of these elements and more if needed – but only if they know what they are!
  • Examples of tangible fitness goals: If you’re not sure exactly what kind of tangible results you want from an online advertising campaign, consider some examples such as “I want to lose 10 pounds within three months” or “I want my business name out there so my kids can see it when they go looking for jobs on Google one day.”
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Understand Your Business

Before you can choose a PPC consultant, you need to understand the following:

  • Your business
  • Your customers
  • Your competition
  • Your goals, budget, and resources (including time)
  • The pain points in your business and how they relate to PPC campaigns.

How Much Will It Cost?

The cost of choosing pay per click ad consultants can vary depending on many factors. The amount of work involved in your campaign will affect the overall price, but the complexity of your business and the goals you want to achieve also play a role. You may wonder why you should use an outside consultant at all.

After all, if you're only spending an hour or two per month managing your campaigns yourself and they're not generating much traffic or revenue anyway then wouldn't hiring someone else just be wasting money? It might look like this at first glance but there are several reasons why hiring someone experienced with PPC ads could help grow your business faster than doing it yourself.

Be Prepared for the Length of Time Involved

One of the most common questions we get is "how long will it take to see results?" This can be a hard question to answer. The length of time varies greatly, depending on many factors including:

  • How much effort you're willing to put into your advertising campaign? The more work you do yourself and don't leave up to your PPC consultant, the longer it will take for you to see results.
  • How well-defined and targeted your ads are in terms of keywords and audience segments? If you only have one ad talking about all of your products (as opposed to several different ads), the chances are higher that this ad won't convert as well as an ad that is targeted at one specific product or service category alone.
  • How effective the rest of your marketing strategy is--for example, if most people who visit your website come from organic search traffic instead of paid search traffic, then it's going to take longer for them to convert when they land on a page with a paid ad displayed at the top right corner!
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Ask to See Past Results and Case Studies

When you're considering hiring a PPC consultant, it's important to ask to see the results they've achieved for past clients. This is especially true if the consultant wants a significant amount of money upfront. A good PPC consultant should be able to provide a list of previous clients and testimonials from them as proof that they can deliver results.

You should also ask for case studies or portfolios with examples of their work so that you can get an idea of what type of results they typically deliver. Be wary if a potential PPC consultant only offers vague promises about how much more traffic and sales will come once everything is set up; these types of promises are common for most marketers but rarely come true unless there are other factors involved.

You want someone who has proven experience in getting businesses like yours better rankings in Google—and who can back up those claims with real data from actual accounts!

Don’t Choose a “Jack of All Trades” Consultant

It's tempting to choose a PPC consultant who offers a wide range of services, but it's important to remember that you want someone who is an expert at Google AdWords. The best way to ensure this is by looking for a PPC specialist, which means:

  • They’re specialists in Google AdWords and nothing else.
  • They have experience working with businesses like yours.
  • They understand your industry and goals.

What’s Their Experience?

Next, you’ll want to consider the experience of your PPC consultant. How long have they been in business? Have they worked with businesses similar to yours? Do they have a track record of success? How many clients does the consultant have on their roster and what results have those clients seen with their PPC campaigns?

The answers to these questions will help you determine whether or not your PPC consultant is a good fit for you and your business. If the person hasn’t been in business very long, then perhaps it is best that you seek out another option. It could be that they are still learning and developing as an expert in this field which means there may be more room for error when working with them on your campaign.

However, if they can show evidence of past successes then chances are good that they will also be able to provide great results for your company!


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Avoid PPC Consultants Who Try to Sell You a Secret Formula

The second way to spot a PPC consultant who isn't right for you is by avoiding those who try to sell you a "secret formula." They'll promise quick results, but if they're going to give you a formula anyway, why can't they just share it with you? Why do they need your money?

Also, be wary of any consultant promising that their technique is the best in the business. If their method really was the best then wouldn't everyone be using it? And finally, stay away from consultants trying to get your business because they’re either cheap or expensive (or both).

Cheap consultants are often inexperienced and won’t give you what you need. On top of that, there’s no guarantee that cheap won’t turn into expensive when it comes time for them to deliver results which defeats the purpose of saving money in the first place!

Find a consultant you can trust who will help you succeed.

You're going to want a partner you can trust. Trust is the most important thing. If you don't trust your consultant, you're not going to get the results you want and may end up firing them before they can help you succeed. That's no fun for anyone involved!

You'll also have to be able to communicate with your consultant effectively if they are going to be able to help you with their expertise and experience. A good PPC consultant will have worked with so many different companies that they know what works best in any given situation.

Now that you know how to choose a PPC consultant, it’s time to get started! Remember that your success is what matters most, so choose a top pay per click advertising consultancy when choosing a PPC consultant for your business.

PPC Agency London has the best PPC consultants because we have a team of specialists who are experienced in working with businesses like yours.

We understand your industry and goals, and we have a track record of success. In addition, we offer a wide range of services, so you can be sure that you’ll get the results you need and want

Get in touch with us today to find out how we can help you!

Jason Ferry
Author: Jason Ferry
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