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How a PPC Agency Can Help You Rank Better on Google

Blog / How a PPC Agency Can Help You Rank Better on Google

The first step in any PPC campaign is to perform keyword research. Understanding what people are searching for, and how they’re searching for it, can help you narrow down the general topics that your content should cover.

Once you have a list of keywords that describe your services and products, you can use them to build an effective ad strategy that will attract customers who are more likely to convert into paying clients.

Ad Copy

After you have set up your Google Ads account and created a campaign, it's time to write ad copy. Ad copy is the most important part of any PPC campaign because it's what users will see when they search for keywords related to your business. The goal of ad copy is to get people to click on your ad and visit your website.

There are two essential elements that make up good ad copy: relevance and uniqueness. Relevant means that the keyword terms or phrases used in an ad match what people might be searching for when they're looking for information on products or services like yours. Unique means that no one else is using those same keywords in their ads so yours doesn't get lost in all the other results returned by Google’s algorithm when someone searches for those terms online.

The third element of good ad copy is? Engagement—you want readers coming back again because YOU were able to keep them interested! That's why it's important not only what gets said but HOW it gets said; writing with personality can go a long way towards helping customers feel connected with their favourite brands!

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Campaign Creation & Optimization

Before you can start to work on a campaign, you need to develop a clear idea of what it is that you want to achieve. This is done by creating a well-structured, detailed plan that outlines all the steps needed in order to achieve success. Some questions that might be useful when planning your campaign include:

  • Where do I want my keywords?
  • What's going to be my call to action?
  • What are my target audiences?
  • How many ads will I run per ad group?
  • How long should each ad run before being changed or replaced by new ads?

Bid Management

Bid management is the process of adjusting bids to achieve a profitable return on investment. It's a critical part of PPC management, and it's one that should be done continuously throughout the life cycle of your campaign.

Bidding on keywords that are relevant to your business will help you rank better on Google. However, if you're not careful with your bid adjustments, your costs could quickly skyrocket instead of decreasing!

The key difference between simple bidding and bid management is that simple bidding only looks at improving click-through rate without considering conversion value while in bid management we take into consideration both CTR and conversion value before making any adjustment.

Landing Page Optimization & Testing

Optimizing your landing pages is an important part of the PPC process. Landing pages are the pages that are displayed when a search is made, and they can also be used for ads that show up on social media or other sites.

When you’re optimizing your landing page, you want to make sure it has the following:

  • Focus on conversions
  • Clear call-to-action (CTA) buttons or links to take users to the next step in their journey after conversion
  • Relevant content
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Account Structure Strategies

  • Account structure: We recommend that you have separate accounts for each of your verticals, such as a Google Shopping account and a Google Search account. This will allow you to create more sophisticated tracking for each vertical, effectively allowing you to test different bidding strategies in one account or even across several accounts.
  • Campaign structure: Within these accounts, we recommend creating separate campaigns for each type of campaign—PPC search ads (Google Search), paid social media ads (Facebook) and/or display ads (YouTube) —as well as running traditional SEO link building campaigns separately from either paid or organic link building efforts. This allows us to analyze results based on specific types of traffic coming into your site through different channels so we know where our money is being spent most efficiently without wasting pounds on ineffective channels.
  • Ad group structure: Each ad group should have only one landing page per product category because this makes tracking easier than having multiple URLs per product category listed within an ad group.
  • Landing page structure: When developing landing pages for both organic and paid search engine optimization campaigns, we try our best not only to match keywords with content but also to include meta tags such as meta title tags within them.

Remarketing/Retargeting Strategies

Remarketing is a powerful tool for eCommerce businesses. It allows you to re-target your customers and get them back on the site. Remarketing is a great way to use PPC advertising to target specific customers who have already visited your eCommerce website.

By doing this, you can increase the likelihood of conversion as they are already familiar with your brand/products and are more likely to purchase from you again because they trust that what they see on the page is legit and accurate.

Call Tracking

Call tracking is a great way to measure the success of your PPC efforts. You can track phone calls by keyword, ad, campaign, ad group and landing page.

This allows you to see what's working and what isn't.

If you're using call tracking in your PPC campaigns then you can use the data from this tool to inform your decisions on where to spend the budget in future advertising campaigns.


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PPC Agency can help you to rank better on Google.

Pay per click management agencies will help you to rank better on Google by optimizing your site for search engine-friendly and organic traffic. They can work with you to find out what keywords are most important, and how to get them ranked higher in searches across the world wide web.

Pay per click agencies has access to a huge database of websites that contain information about which businesses are buying ads for their products and services, as well as other valuable data like where these companies are located in your area.

We hope this blog has helped you better understand the ins and outs of pay-per-click ad agencies and how they can help you with your online marketing. If you have any questions, feel free to contact us!

PPC Agency London is one of the top pay per click agencies that can help businesses rank better than Google because we have a team of experienced and certified professionals who know how to optimize your site for better search engine visibility.

In addition, we also offer call tracking so you can see which keywords are generating the most calls and conversions.

So call us today to get started on your PPC marketing campaign!

Jason Ferry
Author: Jason Ferry
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