Pay Per Click (PPC) is an effective way to get your website noticed by potential customers. It’s quick and easy to set up, but you need to be aware that it works differently from organic search engine optimisation (SEO).
With PPC, you only pay when someone clicks on your ad, not when it’s displayed in search results. That means there are no ongoing fees once the campaign has been set up – just one-off costs associated with setting it up in the first place.

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