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How To Get Started With Pay Per Click Marketing

Blog / How To Get Started With Pay Per Click Marketing

If you've been researching what is pay per click marketing online is, its process can seem a little overwhelming. It's not as simple as just setting up a Google AdWords account and letting your money fly. There are a lot of different things to consider first, including budgeting for your PPC marketing and making sure you've determined what keywords you want to target.

But don't worry! We're here to help make this process less daunting by walking you through each step one at a time so that by the end of this article, you'll be well on your way to running successful pay-per-click campaigns.

Determine your budget

First, you'll need to figure out how much you're willing to spend on your PPC campaigns. You can choose from the following options:

  • A large budget (e.g., £100 per day)
  • A medium budget (e.g., £50 per day)
  • A small budget (e.g., £10 per day)

Some people like starting with a small budget and increasing it as they learn more about their audience and what works best for them in terms of bidding strategies, ad copy, ad placement, etc. Others prefer diving right into a more substantial campaign with plenty of room for growth as they gain more experience in online advertising.

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Do your research

When you're ready to start a campaign, do your research on pay-per-click affiliate marketing. The first thing you need is an understanding of what pay per click marketing is and if it's right for your business. Then, you can decide which PPC service works best for your needs.

Pay-per-click affiliate marketing is another great way to get started with PPC marketing; it's essentially paid advertising for people who want to promote products online but don't want to build their own websites or have the time and resources needed to maintain one.

Pay-per-click affiliates offer services such as email blasts, SEO optimization, web design/hosting services and more in exchange for commissions from sales generated through their advertising efforts on behalf of product manufacturers or service providers who sell through them (and sometimes even other affiliates).

While these links usually appear at the top of search engine results pages (SERPs), they also may appear within content pieces themselves — like blog posts about topics related to a specific niche market — which gives readers direct access to purchasing decisions without ever leaving the page where they're reading information about what their choices might be like before making purchases elsewhere online!

Compile a list of keywords

The most important part of any pay-per-click marketing campaign is keyword research. As the name suggests, keyword research is the process of determining which keywords to target in order to get the best ROI.

While it's tempting, to begin with, a simple Google search and click on some of the top results that pop up, this strategy won't result in a successful PPC campaign because there are too many factors involved for you to have any control over them.

In addition, a lot of people will be competing for those spots on page one. Instead, you should start by compiling a list of related keywords and then narrowing down your choices based on which ones have high search volume and low competition (i.e., not too many other advertisers targeting them).

pay per click marketing

Select a platform

When it comes to PPC marketing, there are a number of platforms you can use. Some of the most popular include:

  • AdWords
  • Bing Ads
  • Facebook Ads (this one is especially important because more than half of Facebook users are on the platform every day)
  • Instagram Ads * YouTube Ads
  • Twitter Ads * LinkedIn Ads * Pinterest Ads

Choose your ad type

When you're selecting an ad type, consider the following factors:

  • What does your business offer? Is it B2B or B2C? Do you have a product to sell or specialize in professional services? These are all important considerations that will help determine which ad types are best for your business.
  • Who is your target audience? While it might seem reasonable to assume that all businesses want to be found by anyone, that's not always the case—and some audiences may be more desirable than others. Identify what kind of customers you'd like to attract, then choose an ad type that will allow you to reach them most effectively.
  • Where do these potential customers spend their time online? If they're hanging around Facebook and Instagram quite a bit but they don't check their email often, then social advertising might be right up your alley. Conversely, if they spend an unhealthy amount of time on Google searches—and thus get bombarded with PPC ads at every turn—then you should probably jump into display advertising instead.

Create different campaigns and ad groups

After you've created your master campaigns and ad groups, it's time to create more campaigns and ad groups. You should have one campaign and ad group for each of these things:

  • Product or service you're selling
  • The target audience for that product or service
  • The geographical location(s) where you want customers to find your ads
  • Device(s) that people use when searching online

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Test it out before you invest a large portion of your marketing budget.

  • Start small with your pay-per-click marketing and test it out before you invest a large portion of your marketing budget.
  • Don't spend more than you can afford to lose.
  • Don’t spend a lot of money on a campaign that isn’t working or is working too well, because then you won’t know what works and what doesn’t.

We hope you found this guide helpful! Pay-per-click marketing can help you reach new customers, but it’s important not to get too excited and spend too much money without testing things first. Remember: start small and test out your campaigns before investing a large portion of your marketing budget.

If you’re in the hunt for the top pay per click marketing companies, PPC Agency London can certainly stand out. Our team has the key to driving the online visibility of businesses in the United Kingdom.

We at PPC Agency London have a wide range of experience and expertise in pay-per-click marketing, which is essential for any business looking to succeed online. In addition, PPC Agency London offers a variety of other services that can help businesses to succeed online, such as SEO, social media marketing, and email marketing.

Contact us today to learn more about how we can help your business succeed!

Jason Ferry
Author: Jason Ferry
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