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How To Use PPC to Drive More Traffic To Your Website

Blog / How To Use PPC to Drive More Traffic To Your Website

Pay-per-click advertising, or PPC, is one of the most effective ways to drive traffic to your website. Digital marketing pay per click ads appears in search results, as well as on social media platforms like Facebook and Instagram. With Google AdWords and Bing Ads, you can target exactly who you want by using keywords that are relevant to your business and audience.

However, there are some important things that you need to do correctly if you want your digital marketing pay per click ppc advertising campaign to be successful. In this post, we'll cover some tips for optimizing your PPC efforts so that they generate leads and convert customers into repeat buyers!

Choosing the right keywords

When it comes to choosing keywords, there are a few things you'll want to keep in mind.

  • Long tail keywords: These are usually more specific than their broad counterparts and can be searched for on Google, Bing and Yahoo. You'll have an easier time ranking for long tail keywords because they're much less competitive.
  • Relevancy: Choose keywords that are relevant to your business and make sense in the context of your website's content. Using irrelevant or spammy keywords can hurt your rankings but also give people a bad impression of what you do as a company.
  • Search volume: This is important because it shows how often people search for those terms online—the higher the search volume, the better chance users will click through when they see them displayed next to ads on Google's SERPs. It also means that advertisers who choose these terms have more competition but larger audiences too!
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Targeting the right audience

The importance of targeting the right audience cannot be understated. It is crucial to do your research and choose your keywords wisely.

If you're trying to reach teenagers and happen upon an industry where all the other advertisers are targeting parents instead, then yes—you might get more clicks because there are more people who could potentially click on your ad (parents). But what's going to happen when these kids see an ad for something they don't want? They're going to ignore it or worse yet—click on someone else's ad that does appeal to them! So think about who you're trying to reach before choosing keywords.

Create different campaigns for different goals

Creating a separate campaign for each goal is the best way to maximize your potential. If you're running a business where people are going to buy something right away, it makes sense to have one campaign that focuses on lead generation.

If you're in an industry where people may not be ready to buy right away but still need more information about your products or services, then set up two different campaigns is likely the best strategy.

The best thing about this approach is that it allows you to track which campaigns are working best and what strategies are actually driving traffic back to your site.

For example, if you have one campaign focused on lead generation and another focused on brand awareness, then when someone clicks through from one ad but doesn't convert into a lead yet—it's useful data! It tells us whether or not our ads are effective at getting people interested in our brand.

If these metrics aren’t enough for you and your company goals call for even more specific measurements, Google AdWords provides an option called “conversions” which lets marketers track individual actions taken on their site by visitors who saw an ad before arriving at their website.

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You have to write powerful ad copy.

Ad copy is the text that appears on your ad. It's important because it's the first thing your potential customers will see, and it should be relevant to the search query. Having a strong call-to-action (CTA) in your ad copy is critical. Your CTA should also be compelling and short.

The headline of your ad can include up to 25 characters, but we recommend using 18 or fewer for best results. The description of your ad can contain up to 80 characters, but again we recommend writing something between 50 and 70 characters if you want better performance from this section.

Optimise your landing page.

In order for PPC to be effective, you need a landing page that is relevant to your ad. You also need it to be optimized for the user experience and conversions.

To optimize your landing pages, check these things off:

SEO: Make sure that any keywords used in your ad are also used on your website's content and meta tags. It's also good practice to use keywords naturally throughout the content of each page of your site.

Social Media: If people click on an ad on Facebook, they're taken directly to a webpage where they can sign up for something. Make sure that the webpage has social sharing buttons so others can see what you have available if they like what they see! Mobile-Friendly: Whether someone sees one of your ads on mobile or not affects how many times they'll visit again later — this means optimizing every single piece of content means better results over time!

Do B2B ads on LinkedIn

LinkedIn is a great place to target B2B leads. It has a different audience than Google and therefore, the ads will perform differently.

LinkedIn ads are very effective for B2B lead generation. They can help you reach your target audience with highly-targeted messages that resonate with their interests.

LinkedIn ads are also good for brand awareness and branding purposes. You can use LinkedIn Ads to create awareness of your brand among potential customers in your industry or niche market, making them more likely to remember you when they're ready to buy from you.


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Use Google AdWords to do a competitive analysis.

The first step in creating a PPC campaign is to do a competitive analysis. This ensures that you're targeting the right keywords and that your competitors aren't going to eat your lunch by driving more traffic than you are.

To do this, head over to Google AdWords Keyword Planner and plug in all of the keywords related to your business. The tool will tell you how many people are searching for those terms and how much money they're willing to spend on them per month.

Hire a top PPC Agency

If you want to be sure that your PPC campaigns are in good hands, consider hiring a top PPC agency. A great pay per click digital agency will have a proven track record of success with other clients and will be up-to-date on the latest changes to Google AdWords.

We hope that this article has given you a better understanding of how PPC works, and what it can do for your business.

PPC Agency London is the best PPC marketing company because they are able to drive the most traffic to a business website. We have a team of experienced and certified professionals who know how to create and manage effective PPC campaigns.

In addition, they use cutting-edge technology to track and optimize campaign performance. As a result, their clients experience a higher return on investment

PPC Agency London offers free consultation to businesses in order to assess their needs and create a customized PPC plan.

Don't hesitate to contact us to learn more about how we can help you grow your business!

Jason Ferry
Author: Jason Ferry
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