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The Secrets To Creating a Successful PPC Campaign

Blog / The Secrets To Creating a Successful PPC Campaign

What is pay per click advertising? is perhaps a question that most new entrepreneurs may wonder. Well, it basically entails bidding on popular keywords that potential customers use when they search for your products or services on search engines like Google. PPC campaigns are a great way to reach potential customers. The only problem is that they can be tricky to set up if you don't know what you're doing.

That's why here we'll share the secrets to creating a successful campaign that will help you get the most out of your PPC efforts.

Identify your goal for the campaign.

Before you set up your PPC campaign, it's important to identify exactly what your goal is and how you plan to measure success. This will help ensure that you target the right keywords, write effective ads, and track the performance of your efforts.

When setting goals, define what it is that you want to achieve with your PPC campaign upfront. It should be specific, measurable and realistic—and it should take into account the time required for results.

For example, if one of your key objectives is increasing traffic from organic search to a specific page on your website within three months of launching a campaign, then make sure that this metric is built into every step along the way—from keyword selection through ad copy creation and landing page optimization—so that everyone involved in executing this strategy knows where they stand at all times.

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Align your goal with your specific advertising objective.

When it comes to setting goals, the first thing you should do is make sure they're aligned with your overall business goals. For example, if your goal is to increase sales by 10%, it's not going to help if you set up a specific advertising objective that only focuses on generating leads and doesn't include any other metrics.

You'll also want to create a specific advertising pay per click objective for each campaign so that you can keep track of what's working.

Define your target audience.

The first step in designing a successful PPC campaign is to define your target audience. This should be based on the demographics of your ideal customer, their psychographics and behavioural characteristics, their geographic location and online behaviour.

Set up dedicated tracking phone numbers.

If you're running a PPC campaign, it's important to have dedicated tracking phone numbers that are used only by your company and not shared with others.

A tracking phone number is any phone number that you can track. This is necessary so that you can see how many people dialled the number, who they were calling from (if they call on their mobile or landline), and what time of day they called. Without this information, it's impossible for you to know whether or not your ads are doing their job effectively.

Write compelling ad copy.

Understand that ad copy is an opportunity to get your audience excited about what you're offering. Write a compelling headline, then jump straight into the benefits of the offer. Tell them what they'll get and how it will benefit them—and then tell them how to get it! Include a clear call to action: “Buy now”, “Get 10% off”, and “Start saving money today”.

Use specific numbers whenever possible, like “£10 off” or “10% discount”, because they help put a dollar amount on the deal being discussed. When used with other value-laden words that make it clear why someone should take advantage of this offer (such as “free” or “limited time”), specific numbers can have a significant impact on conversion rates.

At some point in your ad copy, you need to include an offer that's attractive enough for people who are considering buying from you right now—but don't be afraid of being bold! A strong call-to-action can mean all the difference between getting clicks and getting no clicks at all.

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Create a robust keyword list.

You need a robust keyword list. Before you can create a successful PPC campaign, you'll need to know what keywords your audience is using when they search online.

That's why it’s important to use keyword tools (like Google's Keyword Planner) to find the most popular keywords and the most profitable ones that people are likely to use in their searches. You should also research which keywords are relevant for your business and target those as well; this will help with both relevancy and conversion rates since users will have a better idea of what you're offering based on the words they see in their search results.

Finally, don't forget about less competitive keywords—these are great for getting traffic from lower-volume searches where there aren't already many other ads competing (and thus driving up prices).

Consider negative keywords.

Negative keywords are words or phrases that you don't want to appear in your ads. They're called negative because they work by excluding certain kinds of searches from showing up. For example, if you were selling hats and didn't want to show up for someone searching for "novelty hats," you'd add novelty hats as a negative keyword.

Negative keywords help you to reduce the cost of your ads by excluding the types of searches that aren't relevant to what you're selling—this prevents irrelevant clicks from occurring. They can also help increase quality scores over time, which means a better chance at lower costs per click and higher ad positions!

Prepare your landing page and offer.

You should make sure that the landing page is relevant to the ad and its offer. Your landing page should also be easy to navigate, easy to read, and relevant to both the offer and the customer. You should also make it easy for people on your site to buy what you are selling. Make sure that your sales copy is clear about what you're offering, how much it costs, why it's valuable for them and how they can purchase it immediately.


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Review search terms report regularly and make adjustments accordingly.

The Search Term Report will give you an idea of what people are searching for. You can use it to see what keywords are performing well, as well as which ones need some attention.

This is one of the advantages of pay per click advertising since you can quickly and easily see which keywords are working and which ones aren't. You can then use this information to make changes to your ad campaign accordingly.

Carefully define your goal and target audience

Now that you've decided to run a PPC campaign, it's important to make sure your goals are clearly defined. You should be able to provide clear answers to both questions. The better defined these answers are, the more likely you'll be able to reach potential customers who are more likely to convert into customers.

For example, if your goal is simply “make money”, then creating an effective PPC campaign will prove difficult. On the other hand, if your goal is “drive traffic to our website”, and your target audience consists of people looking for information about dog training classes in their area—then creating an effective PPC campaign becomes much easier!

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Hire a top PPC agency

The process of setting up and managing a PPC campaign can be time-consuming and complex—but it doesn't have to be. Hiring a top PPC agency can save you time, money, and headaches by taking care of the nitty-gritty details for you. A good PPC agency will have the experience and expertise necessary to set up a successful campaign and get you the results you're looking for.

These are just a few of the many steps you can take to ensure that your PPC campaign is successful. Remember: no matter how much time and effort goes into planning out your strategy, there will always be some element of uncertainty involved.

If you're looking for a pay per click advertising agency that can surely launch successful PPC campaigns, look no further than PPC Agency London. Our team of experts will work closely with you to develop a campaign that meets your specific goals, budget and target audience.

Contact us today to get started!

Jason Ferry
Author: Jason Ferry
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